If you advertise on TV, radio or with direct mail, your impressions are either in a person's home, or at some random place where they happen to be driving with the radio on.
The great thing about outdoor advertising items such as giant balloons and searchlights is that the impressions they make are at your doorstep. (or driveway)
Searchlights have the advantage of being seen from literally miles away, and are recognized as a sign of a huge event.
Giant balloons are available in a multitude of styles and sizes. For example, my client, GiantBalloonRental.com has a baseball balloon that stands about as tall as a man, good for indoor events like tradeshows. They also have a 25' long motorcycle balloon that would be great for Daytona's bike week or for any motorcycle dealer or mechanic.
GiantBalloon rental is based in Orlando, Florida and is able to service the entire state including Tallahassee, Jacksonville, Tampa, West Palm Beach and Miami.